Basic Persuation Techniques on A
1. Association : This persuasion technique tries to link a product, service, or idea with something already liked or desired by the target audience, such as fun, pleasure, beauty, security, intimacy, success, wealth, etc. Example: 2. Bandwagon: Many ads show lots of people using the product, implying that "everyone is doing it". Example: 3. Beautiful people: Beautiful people uses good-looking models (who may also be celebrities) to attract our attention. Example: 4. Bribery: This technique tries to persuade us to buy a product by promising to give us something else, like a discount, a rebate, a coupon, or a "free gift.” Example: 5. Celebrities: We tend to pay attention to famous people. Ads often use celebrities to grab our attention. By appearing in an ad, celebrities implicitly endorse a product; sometimes the endorsement is explicit. Example: 6. Experts: We rely on experts to advise us about things that we don’t know